Designer skills questionnaire

Contact info

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Full name *

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Nickname optional

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Phone number *

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Location *

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Select your skill areas

Choose everything that applies — questions will appear based on your selections

Select all areas you have experience with. You don't need to be an expert — just be honest about what you know.

Design & UX

Visual Designer

Product Designer

UX Research

Brand & Identity

Print Design

Motion & Animation

3D Design

Design tools

Figma

Adobe Suite

AI Tools

Website platforms

Webflow

WordPress

Shopify

Squarespace

Framer

Wix

Wix Studio

Other CMS

Technical

HTML / CSS / JS

Accessibility

Marketing & growth

SEO

Analytics & CRO

Email Design

Social Media Design

Copywriting

Content & media

Video Editing

Photography

Workflow & collaboration

Project Management

Your skills

Visual Designer

Creative background and style

How would you rate your visual design level?

Beginner — I'm building confidence with design fundamentals Intermediate — I produce solid, polished work independently Advanced — I set design direction and mentor others Expert — I lead strategy and define standards across projects

What type of design work do you primarily focus on?

Visual / graphic design UI design (user interfaces) UX design (user experience) Brand and identity design Motion and animation Print and editorial design

How do you approach a new design project from scratch?

Are you comfortable working within an existing brand style?

Yes — I follow brand guidelines closely Yes, and I can build brand identities from scratch too I have limited experience with formal brand guidelines

Portfolio examples

Product Designer

UX, systems, and product thinking

How would you rate your product design level?

Beginner — I'm learning UX fundamentals and product thinking Intermediate — I design end-to-end flows and collaborate with engineering Advanced — I own design across complex products and systems Expert — I lead product design strategy and team direction

What areas of product design do you have experience with?

User research and discovery Information architecture Wireframing and low-fidelity design High-fidelity UI design Interactive prototyping Usability testing Design systems and component libraries Handoff and collaboration with developers

Describe a product design project you're proud of

Portfolio / case study examples

UX Research

Research methods and user insight

How would you rate your UX research level?

Beginner — I'm familiar with methods but have limited hands-on experience Intermediate — I run studies and synthesize findings independently Advanced — I plan, run, and present research to stakeholders Expert — I lead research strategy and mentor other researchers

Which UX research methods do you use?

User interviews Usability testing Surveys and questionnaires Card sorting and tree testing Heuristic evaluation A/B testing Analytics review (GA4, Hotjar, etc.)

How do you document and share findings?

Examples of research work

Brand & Identity

Logo, brand systems, and visual identity

How would you rate your brand design level?

Beginner — I can adapt assets within existing brand systems Intermediate — I design logos and coherent visual identities Advanced — I build full brand systems with strategy and guidelines Expert — I lead brand direction for complex or multi-brand organizations

What brand design work do you have experience with?

Logo design Full visual identity systems Brand guidelines / style guides Typography selection and pairing Color palette development Brand refreshes and rebrands Iconography and illustration

Brand / identity portfolio examples

Print Design

Collateral, packaging, and editorial

How would you rate your print design level?

Beginner — I can produce simple collateral using templates Intermediate — I design layouts and manage print-ready files Advanced — I handle complex print projects and production specs Expert — I lead editorial or packaging design from concept to press

What types of print design have you worked on?

Brochures and flyers Business cards and stationery Posters and large format Packaging design Editorial and magazine layout Signage and environmental graphics Presentations and decks

Are you familiar with print production requirements (bleed, CMYK, prepress)?

Yes, I set up print-ready files regularly Somewhat — I know the basics No, I design but leave production to others

Print work examples

Motion & Animation

Web animation, video motion, and micro-interactions

How would you rate your motion design level?

Beginner — I can create simple transitions and basic animations Intermediate — I produce polished motion for web and social Advanced — I build complex animation systems and interactive experiences Expert — I lead motion strategy and set animation standards

Which motion tools do you use?

After Effects Lottie / LottieFiles GSAP (GreenSock) CSS animations and transitions Webflow Interactions Framer Motion Rive Premiere Pro / DaVinci Resolve

What types of motion work do you create?

Web micro-interactions and UI animation Hero section or scroll-based animations Animated logos and brand assets Social media / short-form video Explainer or promo videos

Motion work examples

3D Design

3D tools and web-ready assets

How would you rate your 3D design level?

Beginner — I can create simple objects and scenes Intermediate — I build polished models, renders, or web experiences Advanced — I create production-ready 3D assets and interactive scenes Expert — I lead 3D creative direction and complex pipeline work

Which 3D tools are you comfortable with?

Spline (web 3D) Blender Cinema 4D Three.js / WebGL Adobe Dimension Sketchup

3D work examples

Figma

Proficiency and usage

How would you rate your Figma proficiency?

Beginner — I can put basic layouts together Intermediate — components, auto layout, prototypes Advanced — variables, dev handoff, complex design systems Expert — I architect design systems and set Figma standards for teams

How do you use Figma?

Wireframing Prototyping Full UI design Developer handoff Design systems / component libraries Team collaboration

Figma file or project examples optional

Adobe Suite

Products and usage

How would you rate your overall Adobe proficiency?

Beginner — I use one or two apps at a surface level Intermediate — I'm comfortable across several apps for real projects Advanced — I use advanced features and work efficiently across the suite Expert — I leverage the full suite for complex, high-output workflows

Which Adobe products do you use?

Photoshop Illustrator Adobe XD InDesign After Effects Premiere Pro Adobe Firefly

How long have you been using Adobe products?

Work examples using Adobe tools optional

AI Tools

Tools and how you use them

How would you rate your AI tool proficiency?

Beginner — I experiment occasionally but it's not part of my regular workflow Intermediate — I use AI tools regularly to speed up specific tasks Advanced — AI is deeply integrated into how I work Expert — I stay at the cutting edge and help others adopt AI effectively

Which AI tools do you use?

Adobe Firefly Midjourney DALL·E ChatGPT / Claude / Gemini Framer AI Microsoft Copilot Other

How do you integrate AI into your workflow?

Webflow

Skills and project experience

How would you rate your Webflow proficiency?

Beginner — I know my way around the basics Intermediate — I can build most sites confidently Advanced — I build complex, custom Webflow sites Expert — I build full systems, mentor others, and push Webflow to its limits

Which Webflow features are you comfortable with?

Responsive layouts and breakpoints CMS collections and dynamic content Interactions and animations Ecommerce setup Custom code embeds (HTML / CSS / JS) Webflow Memberships SEO settings and optimization Client handoff and Editor mode

Can you optimize a Webflow site for speed, SEO, and mobile?

Yes, confidently Somewhat — I know the basics Not yet

Live Webflow sites you've built

WordPress

CMS experience and theme development

How would you rate your WordPress proficiency?

Beginner — I can set up sites and use page builders Intermediate — I customise themes and manage plugins confidently Advanced — I build custom themes and write PHP Expert — I architect complex WordPress solutions and plugins

Which WordPress areas are you comfortable with?

Page builders (Elementor, Divi, Beaver Builder) Block editor (Gutenberg) and Full Site Editing Custom theme development Plugin selection and configuration WooCommerce setup and customisation ACF (Advanced Custom Fields) Performance optimisation and caching WordPress Multisite

Do you write custom PHP, functions.php edits, or child themes?

Yes, regularly Occasionally, for small tweaks No, I primarily use visual tools

Live WordPress sites you've built

Shopify

E-commerce and storefront experience

How would you rate your Shopify proficiency?

Beginner — I've set up basic stores Intermediate — I customise themes and manage apps Advanced — I build custom themes and complex storefronts Expert — I build Shopify solutions at scale including Liquid and headless

Which Shopify areas are you comfortable with?

Store setup and product management Theme customisation (Dawn, Debut, etc.) Liquid templating language Shopify app integrations Shopify Markets (multi-currency / multi-region) Checkout customisation Conversion rate optimisation (CRO) Shopify Analytics and reporting

Live Shopify stores you've built or contributed to

Squarespace

Platform experience and customisation

How would you rate your Squarespace proficiency?

Beginner — I've built basic sites using templates Intermediate — I customise templates and manage content confidently Advanced — I use custom CSS and code injection Expert — I build fully bespoke Squarespace sites for clients

Which Squarespace features are you comfortable with?

Template customisation Custom CSS E-commerce / Squarespace Commerce Scheduling and member areas SEO settings Blog and content management

Live Squarespace sites you've built

Framer

Design and publishing experience

How would you rate your Framer proficiency?

Beginner — I've explored it but haven't shipped live sites Intermediate — I've built and published sites Advanced — I use overrides, code components, and complex layouts Expert — I build production Framer sites with custom code at scale

Which Framer capabilities do you use?

Responsive layouts and breakpoints Animations and scroll effects CMS and dynamic content Code overrides (React) Component libraries Localization

Live Framer sites you've built

Wix

Standard platform experience

How would you rate your Wix proficiency?

Beginner — I can build basic sites using the editor Intermediate — I build and optimize client sites confidently Advanced — I use Wix APIs, apps, and advanced features Expert — I manage complex multi-site or high-traffic Wix projects

What have you done on Wix?

Built websites from scratch Edited and updated existing sites Optimized sites for speed and performance Set up SEO on Wix sites Used the Wix app market to extend functionality Set up eCommerce / Wix Stores

Live Wix sites you've built

Wix Studio

Advanced platform experience

How would you rate your Wix Studio proficiency?

Beginner — I've explored Wix Studio but haven't shipped client work Intermediate — I use it on projects with confidence Advanced — I use Velo, custom CSS, and CMS for complex builds Expert — I lead complex Wix Studio projects and train others

Which Wix Studio features are you comfortable with?

Responsive design editor Custom CSS Velo by Wix (JavaScript development) CMS collections and dynamic pages Multi-site management

Live Wix Studio sites you've built

CMS

Other CMS

Additional platforms you've worked on

How would you rate your experience with other CMS platforms?

Beginner — I've used them lightly or for personal projects Intermediate — I've built client or production sites on other platforms Advanced — I'm highly proficient across multiple CMS platforms Expert — I can adapt quickly to virtually any CMS environment

Which platforms have you worked with?

Contentful Sanity HubSpot CMS Drupal Joomla Ghost Other

Examples of work on these platforms optional

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HTML / CSS / JavaScript

Front-end coding skills

How would you rate your coding level?

Beginner — I can make small edits and tweaks Intermediate — I can build layouts and add interactivity Advanced — I'm comfortable building from scratch Expert — I write production-quality front-end code and work with frameworks

Which languages / technologies are you comfortable with?

HTML CSS / SCSS JavaScript React Vue / Nuxt Git / version control

Coded project examples optional

A11Y

Accessibility

Inclusive design and WCAG standards

How would you rate your accessibility knowledge?

Beginner — I'm aware of accessibility but still learning the standards Intermediate — I apply core principles consistently in my work Advanced — I design and audit to WCAG AA/AAA Expert — I lead accessibility strategy and conduct formal audits

Which accessibility practices do you apply?

Colour contrast checking (AA / AAA) Semantic HTML structure Alt text and image descriptions Keyboard navigation support Screen reader testing Focus states and skip links ARIA roles and labels

Accessibility examples optional

SEO

Search optimization experience

How would you rate your SEO proficiency?

Beginner — I'm aware of SEO but rely on others for implementation Intermediate — I handle the basics: titles, descriptions, alt text, headings Advanced — I consider SEO throughout — structure, speed, schema, links Expert — I lead SEO strategy and drive measurable organic growth

Any SEO tools you use regularly?

SEO work examples optional

CRO

Analytics & CRO

Data, testing, and conversion optimisation

How would you rate your analytics / CRO proficiency?

Beginner — I can read dashboards but don't act on them independently Intermediate — I use data to inform design decisions Advanced — I set up tracking, run experiments, and drive improvements Expert — I lead CRO programs and tie design decisions to revenue outcomes

Which analytics and optimisation tools do you use?

Google Analytics 4 (GA4) Google Search Console Hotjar / Microsoft Clarity (heatmaps) A/B testing (Optimizely, VWO, etc.) Looker Studio / Data Studio Google Tag Manager (GTM)

Analytics / CRO examples optional

Email Design

Templates, campaigns, and platforms

How would you rate your email design proficiency?

Beginner — I've designed emails using drag-and-drop builders Intermediate — I design campaigns and automations across platforms Advanced — I code custom HTML emails and manage complex flows Expert — I lead email design strategy and improve deliverability and conversion

Which email platforms have you designed for?

Klaviyo Mailchimp HubSpot Campaign Monitor ActiveCampaign Custom HTML email (MJML, hand-coded)

What types of emails have you designed?

Welcome sequences / automations Promotional campaigns Newsletters Transactional emails Abandoned cart / re-engagement flows

Email design examples optional

Social Media Design

Content creation for social platforms

How would you rate your social media design proficiency?

Beginner — I create occasional posts or assets Intermediate — I produce consistent, on-brand content across platforms Advanced — I design full content systems and paid ad creatives Expert — I lead social creative strategy and manage multi-platform output

Which platforms do you create content for?

Instagram (feed, Reels, Stories) TikTok LinkedIn Facebook / Meta Pinterest YouTube (thumbnails, banners) X / Twitter

Social media design examples

Copywriting

UX writing, web copy, and content strategy

How would you rate your copywriting proficiency?

Beginner — I can edit and improve existing copy Intermediate — I write clear, effective copy for web and marketing Advanced — I write across formats and adapt to different brand voices Expert — I lead content strategy and define brand voice for organizations

What types of copy do you write?

UX microcopy (buttons, labels, error states) Website and landing page copy Email copy and sequences Social media captions Blog articles and SEO content Ad copy Brand voice and tone guidelines

Copywriting examples

Video Editing

Post-production and content creation

How would you rate your video editing level?

Beginner — I can cut and assemble basic footage Intermediate — I produce polished videos with music, captions, and colour Advanced — I handle complex timelines, motion graphics, and colour grading Expert — I lead video production end-to-end at a professional standard

Which video editing tools do you use?

Adobe Premiere Pro DaVinci Resolve Final Cut Pro After Effects (motion / VFX) CapCut iMovie / basic editors

What types of video do you edit?

Short-form social content (Reels, TikToks) Brand / promo videos Explainer or product demos YouTube long-form Event or documentary-style

Video examples

Photography

Shooting and editing for web and brand

How would you rate your photography level?

Beginner — I shoot casually or for personal projects Intermediate — I shoot client or brand work to a professional standard Advanced — I direct and produce shoots end-to-end Expert — I lead commercial photography at a high professional level

What types of photography do you shoot?

Product photography Lifestyle and brand photography Editorial and portrait Event photography Real estate / architecture

Do you edit your own photos?

Yes — Lightroom, Photoshop, or similar Basic edits only No, I shoot and hand off to an editor

Photography portfolio examples

Project Management

Tools, process, and client workflow

How would you rate your project management level?

Beginner — I manage my own tasks but haven't led projects Intermediate — I coordinate work across people and communicate progress Advanced — I manage timelines, clients, and deliverables end-to-end Expert — I lead complex multi-team or multi-client projects at scale

Which project management tools do you use?

Notion Asana Monday.com Trello ClickUp Jira Linear Basecamp

Process or project examples optional

Background & education

Tell us how you got here

How did you gain your skills and knowledge? *

Formal degree or certificate program Mostly self-taught Combination of both

Tell us more about your background *

How do you stay current with your field? *

Online courses (Udemy, Skillshare, LinkedIn Learning) YouTube tutorials Industry blogs and newsletters Webinars and conferences Personal and side projects Community forums and Discord groups Mentorship or peer learning

Overall experience level *

Beginner Intermediate Advanced Expert

Anything else?

Optional final notes

Additional notes optional

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